Backstory
History of India's Tea & Coffee
Starting the day with a steaming cup of chai is synonymous with being innately Indian. The ritual of drinking tea is deeply ingrained in Indian culture.
It starts our day right, refreshes millions of minds during break-time at the office, welcomes guests, sparks conversation, and brings smiles to every casual gathering.
The British introduced tea to India in the nineteenth century in order to break China’s monopoly on production. In the 1850s, tea was first cultivated in the mountains surrounding Darjeeling, a city perched on the foothills of the Himalayas.
Even though India is a country where tea is traditionally consumed, young people are now choosing coffee more frequently. Caffeine in coffee helps one feel energized, and freshly brewed coffee’s aroma is enticing.
Coffee arrived in India in the late seventeenth century.
An Indian who visited Mecca by the name of Baba Budan smuggled seven beans from Yemen back to India in 1670.
Introduction
Who we are
Founded in the year 2022, Tea Coffee Corner is a subsidiary of Lassi Corner – a food & beverage chain with a solid presence of 300+ outlets in 21 states of India. INTRODUCTION
Our story began with an unwavering commitment to sourcing and serving high-quality tea and coffee. Since then, we have developed and fostered a shared tea and coffee culture through our strong associations with farmers, producers, baristas, and clients.
Tea Coffee Corner (TCC) roots to Bangalore 3 outlets Mumbai Jhansi Chikkmanglur Chennai Ahmedabad
TCC’s scope of business revolves around offering our nation’s tea and coffee lovers, the freshly steeped cups of tea and coffee.
The goal to serve different varieties of teas and coffees to the customers at reasonable costs; all while providing them the great experience – be it in café or takeaway.
The first seeds of tea in India were sown about 350 years ago in Chikmagalur city, Karnataka
Founder of Tea Coffee Corner
Gaurav Vyas
FOUNDER & CEO
Before establishing Tea Coffee Corner, Gaurav worked as an IT engineer for over 7 years in various MNCs.
He started his journey as an entrepreneur backin 2011 with Lassi Corner and expanded the brand by launching 150 outlets within fouryears.
Gaurav pursued his passion and became a thriving food industry entrepreneur.
Why Tea Coffee Corner?
The Indian Hot Beverage Industry is emerging as a high-profit sector standing at Rs. 5000 crores in 2023
India is the world’s second-largest producer and consumer of tea
Typically, an adult Indian citizen consumes 2 cups of tea or coffee on a daily basis
The Indian tea market consumption is expected to grow at a CAGR of 4.5% in the forecast period of 2023-2028
The Indian Coffee market is expected to grow annually by 2.06% (CAGR 2023-2025)
India’s Green Tea market was valued at US$ 1,247.36 Mn. in 2018 and is projected to reach US$ 2,112.47 Mn. by 2027
THE AROMATIC BEVERAGE EXPERIENCE FACTORS
Variety: Customers are looking for daily beverages availability, flexibility forspecial offers, and the quality of the beverage they are sipping
Perceived value for money: Customers estimate how much they are willing to spend on a particular type and quality of beverage
Level of service: Customers are looking for a good level of service as they have various options available in the marketplace
CHANGING LIFESTYLE OF INDIAN CONSUMERS
PSYCHOLOGICAL
The desire to have specific tea or coffee
(E.g.Masala chai, latte coffee)
PHYSIOLOGICAL
The need for special beverage such as vegan, gluten-free, diabetic-friendly and so on.
ECONOMIC
The need for good value; rapid, fast service; a convenient location
SOCIAL
Spending quality time with friends or family, celebrating a special occasion, or meeting for professional purposes
CONVENIENCE
The desire to grab a quick drink on the go or to spend a relaxing time while delighting the taste buds
Our Partner
They support us
